I take
big bets
to market.

I'm Rob DelVecchio, a Senior Product Design Manager at FanDuel with 18 years of experience across product design, UX strategy, visual craft, and creative leadership. I guide teams from early definition through launch on feature releases as well as 0-1 app builds.

Selected work

18+Years in design

5Zero-to-one launches

~750KUsers reached

4+Years leading teams

From ambition
to impact.

Products designed and delivered inside large organizations where customer needs, commercial goals, and operational reality all have to move together in sync.

01 / 04

FanDuel · Zero-to-one · Design leadership

FanDuel
Picks

FanDuel Picks was the first product launched by FanDuel’s New Ventures team and the company’s entry into player picks. I led design from early definition through MVP, pushed the visual craft beyond existing product patterns, and helped the team reach launch readiness through an aggressive 12-week design sprint.

12weeks from design to MVP

19states in the initial rollout

Role: Design lead
Scope: 0–1
Platform: iOS · Android

FanDuel Picks lobby and player detail screens displayed on two iPhones

02 / 04

FanDuel · Zero-to-one · Product strategy

FanDuel
Predicts

FanDuel Predicts was a fast-moving New Ventures launch built to establish FanDuel in prediction markets. I applied the operating model developed during Picks to move from first designs in April to a focused MVP live in December, then helped scale the experience beyond its initial release.

50states at launch

$1M2026 peak trading volume

Role: Design lead
Scope: 0–1
Platform: iOS · Android

FanDuel Predicts lobby and basketball market screens displayed on two iPhones

03 / 04

FanDuel · Core product · Growth

DFS Contest
Entry Redesign

Redesigned FanDuel’s high-traffic DFS lobby to make contest discovery and entry faster and easier to understand. The work moved through research, testing, and a phased rollout, increasing contest entries.

8.23%increase in contest entry

8.72%increase in total conversion

Role: Design lead
Scope: Discovery to release
Platform: iOS · Android · Web

FanDuel Fantasy discovery and NBA contest lobby screens displayed on two iPhones

04 / 04

sportsYou · Mobile · Design systems

One app.
Rebuilt.

A ground-up redesign of a growing sports communication platform, including the product’s core experience, a flexible design system, and onboarding that doubled year-over-year signup growth.

2×year-over-year signup growth

Role: Lead product designer
Scope: 0–1
Platform: iOS · Android

Set
direction.
Raise the
bar.

My work sits at the intersection of design direction, team leadership, and hands-on product craft. I help teams find the sharpest version of an idea, create alignment across disciplines, and move from open questions to confident execution.

Clarity before artifacts

Frame the decision, the customer, and the stakes before reaching for screens.

Craft earns trust

A strong foundation and attention to detail make ambitious goals feel inevitable.

Leadership multiplies

Create the conditions for designers to do their strongest work.

Stories
sharpen
how I see.

Creative writing is a parallel practice. It’s a way to study motivation, build tension, and create meaning from the details. Different output, same obsession with how people think and feel.

Want to
chat?

delvecchio.r@gmail.com LinkedIn ↗

I take
big bets
to market.