As a product designer at sportsYou, I am constantly working on product improvements, feature enhancements, and new potential avenues for the business to grow into. These iterations exist in many forms from high-level polished visual designs, UX requirements and user flow charts, prototypes, and low fidelity wireframes.
This involves breaking down the user journey with only limited visuals, along with outlining and defining the UX requirements against the final designs.
This happens when we want to quickly iterate on an alteration for something that’s already in the product, or if we want to see how a new concept might eventually fit in down the road. With our design system in place, it makes putting these polished visuals together a quick and seamless exercise.
This allows us to focus more on what the essence of the idea is, what it needs to accomplish for the user, and how the experience might dictate the design. Sometimes these get skinned with visuals after we land on a direction, and sometimes they get scrapped or saved for later.
Whether it’s solving for a user need, polishing visuals, or simply building out and marketing a brand identity, collaborative work that lands with an impact is what drives me as a designer.
